Hold up. This isn’t finished, but these are the makings of designing the Patent Ventures identity.
Identity designing is the process of creating the visual components — like logo, thank you cards, business cards, web design, ect— that communicate the name, position, and voice; while also representing the values and culture of the business. Nothing should be arbitrary when you design an identity. From picking fonts, to colors, to design style, everything is thoughtful and asks “Does this embody the perception that I’m going for”?