EDEN BodyWorks Papaya Castor Packaging & Design Direction

Collection launch time is crazy. Taming and telling a collective story, plus the stories of each product as their own characters is a challenge. Preparing for the right season, EDEN BodyWorks VP Ylorie Taylor and I conceived and gave strategic foundation to the Papaya Castor collection. Supporting the launch, I directed the creative communications from packaging to promotion.

Strategy, Product Identity & Packaging, Design Direction