Papaya Castor is the sixth product collection from EDEN BodyWorks. Designed as a scalp to style system, the 5 products for healthy scalp and hair are formulated with key ingredients: papaya fruit extract and castor oil.
As part of the product development, I designed a format to incorporate trilingual copy and representation of the key ingredients in a subtle way. The color story is very obviously influenced by tropical essence of the ingredients.
Launching the products for e-commerce, I directed the visual marketing and contributed to Ylorie’s overall marketing strategy. Creative was based on the influence of the labels and the product benefits.
Marketing Strategy: Ylorie Taylor
Marketing Assistant: Briana Lockman
Concept Direction, Packaging, App: Ashley Stewart
Promotional Marketing Graphics: Keisha Pyzynski
Video Production: Key Design Media
Product Photography: Frederick | Julius
Content Creation: Romance Cox
Campaign Photography: Joe Chea