Intentional Activities is the personal and executive coaching organization of psychologist Dr. Barbara Ford Shabazz. Rooted in positive psychologist, Dr.Shabazz works with clients to help them live more fulfilling lives. 

Maturing the branding, I did a full reconstruction of its identity (not including from the name). The new aesthetic connects the “psychologist who coaches” with a chair for its comfort and therapeutic symbolism. And with water, a metaphor for the flow of life.The result is a sophisticated, androgynous presence that is calming, but jazzy.